REVIEW: General Mills Chocolate Toast Crunch Cereal

I don't know what is IS about chocolate-flavored cereals, but they seem to be are just cause for celebration! A long-time example: Cocoa Krispies. I've ALWAYS preferred those over regular Rice Krispies- since as long as I can remember. A more recent example? Released just last year was Chocolate Frosted Flakes. ...Otherwise known as Choco Zucaritas, whatever the heck that means. Whatever- they were chocolate covered Frosted Flakes, and I was freaking out about them!

And then along came Chocolate Toast Crunch... Now, if I was jumping up and down eagerly telling all my friends about Chocolate Frosted Flakes like a geekwad, just imagine how I felt when I heard about Chocolate Toast Crunch, a chocolate version of Cinnamon Toast Crunch, aka THE BEST cereal in the world?!?!

Well, actually, I was a bit skeptical. I was excited, sure, but I'm sure you can see how there might be room for doubt. Let me explain: There has been Frosted Toast Crunch: Toast Crunch with a vanilla icing flavor; there has been Peanut Butter Toast Crunch: Toast Crunch with a peanut butter flavor. I can see both vanilla icing and PB working well with cinnamon. Plus, those two flavors are pretty unique. But chocolate flavor is such a far cry from cinnamon flavor, and is so overly used in today's cereal market. Cinnamon Toast Crunch is a FANTASTIC cinnamon cereal, but could it be a fantastic chocolate cereal as well, or would it only be as good as standard chocolate cereals like Cocoa Puffs? Chocolate is an easy flavor to make a GOOD cereal out of, but what about a great cereal? This is what I set about to find out today with this review. A 12.7 oz. box costs around $2.98.