Wednesday, January 15, 2014

REVIEW: Kellogg's NutriGrain Fruit & Oat Harvest Blueberry Bliss Bar

Sooo... Is it me, or has Kellogg's been releasing an unusual amount of new NutriGrain products lately? For years NutriGrain has been nothing more than a line of commonplace cereal bars- but now they've got these NutriGrain Crunch thingies, and even these super-new Fruit & Oat Harvest Bars as of late. ...Oh yeah, and I guess they had to have released these NutriGrain Waffles sometime in between as well. What's up Kellogg's? NutriGrain not doing so well in the sales market lately? Or is it that they're doing SO well that you wanted to make more varieties to keep things interesting? I'm just curious. I'm also curious to see how these Fruit & Oat Harvest Bars taste, so I'll be trying the Blueberry Bliss flavor today. An 8.8 oz. box with five 1.76 oz. bars costs around $2.78.

One 50g bar contains 180 calories, 45 of them being from fat, 5g of total fat, 2g of saturated fat, 0g of trans fat, 0mg of cholesterol, 140mg of sodium, 34g of total carbohydrates, 5g of dietary fiber, 15g of sugar, and 4g of protein.

This new NutriGrain bar is described as being "hearty," and by looking at it I would wholeheartedly agree. It's a fairly large bar, coming in at 50 grams of pure oat-y goodness, making it a dense and thick and rather firm breakfast bar. I thought these things would be softer, like a soft-baked biscuit, but the oat-based bottom feels more like a type of crunchy granola bar, only a wee bit softer. This thing is covered in oats from head to toe- if all the oats on the bottom weren't enough, there's plenty sprinkled on top of the blueberry jam, which is a rather dull shade of bluish purple.

Like I mentioned, this bar is fairly firm, but the oats add a chewy yet simultaneously crunchy texture as well. This fruit bar is pretty moist, and solidly sweet. The jam smells like blueberry pie, and is gooey and thick like said pie's filling to boot. The jam is even sweeter than the actual oats part and is bursting with blueberry flavor.

At first bite, this bar might not seem very different from most cereal and jam bars- like the original NutriGrain -but the idea to substitute oats for cereal flour makes for a much heartier, much tastier, much snack bar. Even the jam tasted better than the kind found in the original NutriGrains. The texture of these new NutriGrain Harvest Bars is decent too- instead of being crumbly to a fault, the oats make for a firm, dense bar that holds up against the thick jam and is much more convenient to eat on the go. After spending some time munching on these new bars, I'd have to say they are a great addition to the granola bar section and are money well spent. I would buy these again, if not in a different flavor.
I'd give Kellogg's NutriGrain Fruit & Oat Harvest Blueberry Bliss Bars a 7/10.

What is YOUR NutriGrain of choice? The cereal bars? The Crunch bars? Or how about these new Harvest bars, if you've tried them? Let us know in the comments below!

Till' then, this has been RiRi ri-porting!
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